In recent years, children's toys in the domestic market, electronic toys, educational toys, plush toys, etc. All kinds of toys filled with smoke flavor competition, which, educational toys in the development of these years, showing huge competitive because of the huge market, although there is competition, but relatively little more than "nice view here." The reality is that so far the educational toy market blowout-style development, huge domestic demand so that a wide variety of products flooding the market. It is also in such market conditions, the shaping of personality and full of innocence puzzle toy also showed its strong momentum of development and the increasingly wide market space, puzzle toy stores springing up in our booming , it should be noted that many franchise business, comes and go after the scenery for a while, then brought to its knees and even disappeared. To this end, the reporter interviewed the general manager of Jai Liu Bei Lok Trading Co., Ltd., the franchising operations and analysis of actual children's toy industry, to talk about how to choose the brand of children's toys chain issues, hope for more children's toys entrepreneurs operate to provide some useful lessons. Strength of the company about the company's background and strength, mainly to see if it really has the ability to support the market for this product, that is to say, look at its company size, economic strength, market capacity, advertising support, and other follow-up support and services. Now there are many heretical self-employed do pull tiger banner on some exterior work done similar to the image of the brand on the packaging, but also want the brand management of the trend, but far from the system, incomplete, unprofessional. Brand management, is by no means superficial, but to do practical things, which must have the strength to support this series of supporting the work. A good children's playground franchise Baylor good business must have a very complete business plan, as well as related ancillary integrated marketing program, the company's goals, values, business philosophy and customer-centric modern operation mechanisms are to be brand management behavior must have, which operates the brand culture is the soul of the brand. When the distinctive personalized and rich connotation of cultural activities in their operations effectively demonstrated, even make a brand full of vitality. Of course, there should be noted that the mature and well-developed companies generally choose a higher franchisee conditions, the initial fee charged is high, that is, high barriers to entry, and the support and services can provide more perfect, you guarantee the success of relatively higher; and just started a small company does not limit or restrict the few in this area, but has not been finalized due to the various problems encountered may be able to be more and more, the relative risk of the risk to be bigger. The choice between the two depends on your budget and business experience in the investment. "Good Baylor Children's Paradise" company expanded rapidly expanding market strategy, while proposed "mutual benefit and win-win" slogan, educational toys for children to grasp the entire Chinese market, location, distribution and other aspects than the other proposed educational children's toys brands much higher requirements. "We use the data to speak, whether it is in Guangdong, Fujian, or Sichuan, Guizhou, or Shandong, Liaoning and other places, the average monthly sales of single-store almost all of our stores more than three times the brand counterparts, seemingly very common A sales data, in fact, reflect the company's comprehensive strength, "Baylor Children's Paradise general manager Jia Liu said with a smile. Product quality for any business, product quality is the basis of survival, do educational children's toys chain is no exception. Future competition must be the product quality competition, so when selecting franchisees to join the brand educational toys for children, we must first look for quality products, in addition to the headquarters in person, you should also do your homework before you, have a pair of "eyes", a good educational children's toys brand products, places great emphasis on the development of the personality and style of product positioning, personal contact with the product, in order to have a better understanding of the product, in order to be truly aware of. Jia Baylor Children's Fairyland know that only new, healthy products will have a good market reputation and public effect, so good Beilejia Costly children's park company established a product development center, excellent team always pay attention to the latest international fashion trends, collection of fashion advice, to ensure product design novel. Training and support services last point, it is actually the most important point. Very real problem that we have now a lot of educational toys for children engaged in the business of the franchisee mostly lack of business experience, to ensure a high success rate of the business, the company's much-needed training support. From the store image, display the guide, small goods management, the use of promotional tools, and if the company can have a set of methods to train you, that the success of your business will have more than half of the guarantee, otherwise uncertain future. "We have some new franchisees, beginning when children do not understand educational toys store operations skills, some of the goods on display and for sale, and so have some of their own opinion, there has been no unified with the company steps phenomenon, the results of the impact . the sales of the company after training patience, so these new franchisees to understand why a hundred percent in accordance with the company's philosophy and skills to carry out transport to do, because we told him the truth: As long as you hundred percent Baylor Children's Fairyland in accordance with good business model to operate, the success rate of the shop is almost 100%. " Mature brands in stores around should like a mold carved out, in all aspects of the image, props, display of goods, services and other staff are unified. To understand a company's level of how management training franchise, is very simple, look at several stores in different regions, the situation becomes clear. Cooperation with such companies, from the first day, the company will develop a detailed training program for you, even if you experience the original value is zero, you also did not worry, just follow the training program to learn, you will become a qualified professional franchise manager. But still in the development stage for many local brands, it is impossible to do. Many companies after the initial fee and receive your payment, it quietly, and neither training nor training materials. No retail experience for novice franchisee, which is almost equivalent to half ruined the possibility of a successful business, and the rest can only do business on their own talent. I do not know with this company, your confidence in your own how many? 

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